Choosing the Right Price for Your ServicesJun 15, 2022
When you heal full time, you need to be able to support yourself to avoid being in lack or in need. There’s a straightforward way to calculate the right price for your healing services in order to support you: listen in to discover the steps. Free live training on how to fill your calendar as a healer so you can support yourself and your family, go to: https://www.highpaidhealers.com
Today’s topic is how to figure out what your pricing needs to be now that you know how much you want or need to bring in to support yourself with ease and comfort. We want to thrive as healers. And the easier things get, the more comfortable they are, the easier it is for you to be at your best self.
Your pricing is important: You don't want to be the Walmart of healers and undercut everybody because you'll be working lots and lots and lots of hours. And you won't get as far into fulfilling the amount of income that you need to support yourself comfortably.
Last time, you figured out what it is that you need to pay all of your support expenses, your home expenses, your business expenses, your car expenses. You were able to sit down and do that from the information in the last broadcast. Today, we're going to look at practically what are you charging per piece, for example, for a session or a group of sessions, which is my recommendation always is to create a group of sessions. What are you charging for that right now?
Now write that down.
How many people or clients do you need per week with that pricing to fulfill your needs.
Let's say you have two. Multiply what you're charging times the number of people you have per week, that gives you your weekly income. Of course, that is before all of the business expenses. So for example, if you collect fees with credit cards, you're gonna have to subtract about 3% off the price. And even more if you are working with people from Europe or Asia, and you're in the US or Canada, for example.
And now, you've got how much you are making right now.
Here's what to do to increase income from your healing practice
If there's a gap between how much you're making and how much you absolutely need times 2, there are a few things you can do to increase your income in the lifestyle you want.
Multiply it by two to be able to create a future for yourself and help build your business.
Now ask yourself, how many more clients do you need, or how many more sales do you need per month in order to make your income goals?
As an aside: I've just had conversations with people that just work with somebody once. They collect the fee, and then that's all they ever see of them. But I'm here to tell you that doing energy healing with clients, shifts the way energy travels through the body. It got that way from a lifetime of habits that have accumulated
Now you want to help somebody change that. And it takes more than one session. So I would suggest making a series of sessions so that way, you're not always running, running, running, trying to collect one client at a time and you're only charging like 50 or $75 per person. The end effect of having a practice that works like that will not support you easily.
First of all, you're running too hard for each client. And you're actually only helping them temporarily (most of the time).
Back to our regular programming:
And so now you've got the gap between how many clients you have and what your income is to how much more do you need.
You also have to ask, how many healing clients can you handle? This is about reassessing your pricing and or adding more clients.
This is the process of figuring out your actual pricing.
First thing, let's plan your working hours. But we're going to make it easy and just say let's say you're charging $100 A session and you want to earn 6000 A month gross. You also need to think about the credit card charges, the advertising fees, office space, phone, internet fees, all of the things that you need to run your business the way it is.
The nice thing about healing unless you have to have an office, because you're doing massage, or some or acupuncture or something like that. The nice thing about being an energy healer that works on the phone is that the number of expenses are relatively low..
So you've got your $6,000 a month gross income, it will pay for everything. At $100 an hour, it's going to take at least 60 sessions a month. And let's say you want one week off a month. So if you do one week off a month, and you need 60 sessions, that means you have to do 20 sessions each week, right. And if you allow for 50 minutes, and then a 10 minute transition per session, you would have a minimum of four sessions a day if you wanted to, if you wanted to make all your days equal, but let's say you wanted to also add one day off a week, you would then have five sessions a day, four days a week. So five sessions, can you handle five sessions? Is that possible? For you? That's a question you have to ask. And that's of course, making $6,000, which in some cities, you could live really, really comfortably. But others you can't.
So you have to decide if that's going to be enough for you. Right? So now you've figured out your working hours, how many hours can you handle in a day, and things like that.
So now you can also decide your working hours. As a rule, you work twice the number of hours as you actually interact directly with clients. There's always the pre-session stuff, the post-session stuff, the billing, the advertising, the speaking around the meeting other people: you have a lot of things to do to run your business.
So for example, if you have 10 current clients, and you see them on average two times a month, you have 20 sessions a month or 20 hours a month. And now you have to multiply that by two and say it is 40 hours a month, right. So this means that you're so you're working a minimum of 10 hours a week. Now add to that marketing another five to 10 hours a week. And now let's talk about your pricing because you want it to be so you have the lifestyle that you want and you're comfortable.
So as I mentioned, you won't don't want to be the discount healer. $50 to $75 per session is what a lot of healers will charge because they think that's all they can get. Often, it’s because they're treating what they do like a hobby and not a business that you're making a living from.
You want things to look professional and consistent. You don't want it to look like you're just coming in and doing a few random things on the side. To look organized and professional, have a process: an intake process, and at the end of every session, ask your client questions.
There's so much that you can do to really add to the client experience. Go back and review some of the previous broadcasts that I've done over the last three, four months, covering some of these very things. And the more consistent you look, the better your branding is, meaning what your colors are across all your social media, for example. Have very consistent branding, imaging, pictures and so on.
What to do if you can't add more hours to increase income.
And if adding more hours of healing looks really unappealing, you have two options. (1) You can raise your prices. Or (2) you can add more people in a session.
When you add more people in a session, let's say include five in a session. You normally charge, just going to use round numbers again, you normally charge $100 per person in a single session.
Let's say you now have five people in a session, and you charge them $50 per session. Now each session brings $250.
And you need to keep that consistently sold. And the latter, group healing, is a lot more work. And it's much more work than individual clients, some people can attract a lot of new clients to them very easily. I'm not one of those, I prefer to work one to one with people rather than one to five. When I do classes, that's another thing.
So it just is what is right for you. And so now, if you saw 10 clients at two times a month, right, it would yield 5000. If you were charging 500 a month for that, let's say you move up to 20 clients, it would end up at 10,000.
You don't want to do one off sessions: I've mentioned this before. You want to do at least three or four sessions where there's follow up to find out how it's progressing, and whether that person really needs more help or not.
Price staggering to help you gain confidence in your pricing
And then the last thing that I want to talk about in pricing is staggered pricing. For example, when you start let's say you can only handle 10 clients a month at four times a month, once a week.
So what you can do is your first client can start at $150 a session, right? So multiply that by four, that gives you $600 A month from that client. And after you have four clients, you can raise the price, because now you're making a small base income, you can go to 175 per session.
And then after you add two more, you can go to 200 a session. And after eight, you can go to 250 a session. And once you've reached nine, you can warn people that are there to hire you that you only have space for one more in your practice. And this works really well.
When I was only healing full time and I only had room for 10-12 people, I would not take any more. And one lady says Well, I'm glad I'm getting it under the wire. And she just basically handed me her credit card and said sign me up I'm in.
Staggered pricing can work really well and then you have the higher price point. So then when you add this all up, it turns out that by creating this staggered pay scale, you can get more people in at a lower price point.
You create a base pay. And then as you add more, right, people are willing to pay more because you have proof you have people that are working with you. And pretty soon it'll be a lot easier to then ask for a reasonable price.
$250-300 an hour for Los Angeles, for example, is quite comfortable and what most talk therapists charge.
If you’re only charging 50 or 75 or even 100, doesn't 300 sound like a lot and you could live off it?
I hope this was helpful for you to assess exactly how many people you can serve, on how many hours you can heal, and what you need to charge in order to meet your income goals.
- "You don't want to be the Walmart of healers and undercut everybody because you'll be working lots and lots and lots of hours. And you won't get as far into fulfilling the amount of income that you need to support yourself comfortably."
- "Ask yourself, how many more sales do you need per month in order to make your income goals? You also have to ask, how many healing clients can you handle? This is about reassessing your pricing and or adding more clients."
- "A nice thing about being an energy healer that works on the phone is that the number of expenses are relatively low."
- "You want things to look professional instead of this being your hobby. To look organized and professional, have a process: an intake process, and at the end of every session, ask your client closing questions."
FREE Training: "3 Secrets to Becoming a Highly Paid Healer Without Burning Out"
In addition, avoid these three mistakes when building your healing business.