Being YOU with the Right Brand with Tiffany Scott
Tiffany Scott is a master brand strategist, helping you discover who you are at a core level. Many of my listeners are healers, coaches, authors and speakers, and they primarily work offline.
Often, we all sound the same, labeling ourselves as “energy healer”, “intuitive life coach”, and “best-selling author” and using words like purpose and passion.
How do you differentiate yourself? How do you show who you truly are? Who can tell you what is unique about you, so you can magnetize your audience, friends or families, clients or customers. Tiffany Scott is your go-to person for that.
I met Tiffany right when she was starting her branding agency. We hit it off right away. I have watched her blossom in her business, attracting an amazing group of women to her, speaking eloquently in front of worldwide audiences about her topic.
Tiffany Scott Can Brand YOU So You Shine
Tiffany is a genius when it comes to bringing out the best in you. She has worked with very recognizable brands, like Speedo and Miller’s of Australia. She brings fun, effervescence, and soul to help you discover who you are on a deep level and help you magnetize the right people to you.
Listen in to this week's radio show to discovery why branding is the most intelligent thing you can do for your healing/helping business. You’ll discover how it saves you a lot of time and money by allowing you to attract your best and ideal clients. They say yes before you sell them anything!
Standout Quotes:
- "To make a difference in the world. To change it, people have to see you and hear you."
- “It allows you to really connect with the uniqueness of who you are.”
- “I think a lot of things do choose us, don't they?”
- “Branding really is about doing the inside out work for, then you can go out in a bigger way.”
- “You can't see the forest through the trees.”
- “Once you have your own clarity around what your brand is, and what your unique point of difference is, you do become that attraction magnet.”
- “Your story is absolutely imperative for the strength and growth of your brand.”
- “Story isn't just why you're doing what you're doing.”
- “People like you for your weaknesses, not your strengths.”
- “I think the biggest lesson I'd like people to learn is that you are absolutely unique.”
Key Takeaways:
- Tiffany was trained by a fantastic graphic designer who saw her and why uniqueness and pushed her outside her comfort zone to be more and look at a company or brand holistically.
- About 22 years ago, someone turned a video camera on Anastasia, and she wasn't embarrassed. "Whoa, that's me," she said as she stared in the mirror. She had no notion since what you think is not what the rest of the world sees. That's why you need help.
- Some marketing and branding gurus argue it's all about the people you serve. But it would be best if you first connected with who you are, why you are passionate about what you do, your narrative, etc.
- Anastasia didn't know she could make a difference when she started. She lacked the confidence to express what she believed and felt. Things started happening after she embraced the idea.
- Tiffany makes a suggestion - Possess it. That is critical. Once you begin to connect with what your brand is not, who you are, and what sets you apart, you'll see why she says it's truly a personal growth exercise.
- Each healer is unique. For example, some people specialize in relationships, while others specialize in spiritual connection and enhancing intuition. Anastasia is more comprehensive. So she hears purpose and passion.
- All that fades away as you stand in your individuality. It doesn't matter whether there are other branding experts since you know what makes you unique and your message. It's a wonder. Tiffany continues to witness the magic. That's why she loves what she does: she wants to make people happy.
- We cure people by removing the filmy, dusty coating from their energy fields, allowing others to see their hearts and souls rather than the masks of civilization, society, and family. Then we can be seen for who we indeed are. The more naked we are, the more self-aware and comfortable we are.
- The most common issue that individuals bring to Tiffany is that they know what their message is, but they don't know how to articulate it in a way that connects with both themselves and the people meant to serve. She thinks we need to do more to find the right words for people who want to make a difference in the world.
- There is usually confusion, overwhelm, and a lack of understanding before Tiffany works with a client. Tiffany's work with them helps them build and improve their brand statement and identity. It's a blend of all. They attend a networking event, have website shame, or lack presentation skills.
- Tiffany believes that a common fallacy about branding is that "I'll do it," "I'll invest in it," or "I'll do it after my business is more established." Or they believe they must spend a lot of money to develop what she refers to as an in-demand brand.
- What story does is help you connect more deeply with your why, and others are curious about why you do what you do. Thus, to discover your main story, Tiffany and her community will begin writing it, you know, from wherever you can imagine writing your account.
- Tiffany also encourages people to make a genuine connection with their ideals. When you connect with your values, you begin to understand why you do what you do, what motivates you, what matters to you, and what you are passionate about.
Episode Timeline:
[04:01] Bestowed with Creativity
[04:42] The Brand Communications Manager
[06:54] Looking Inside Out
[07:45] Mirrors
[09:16] Branding as an Evolution
[11:08] The negative effect of self-comparison
[12:09] Transformation
[13:18] Clarity
[15:36] The Message
[16:17] Simplifying the Process
[18:04] Before and After
[18:45] Keynote Speaker
[20:04] Living the life you desire
[22:44] The Importance of Seeking Assistance
[28:18] The Misconception about Branding
[29:13] The essence of Story in Branding
[30:43] Connecting with Values
[31:44] Consistency
[33:02] Looking Back
[34:34] Originality in Branding
[35:56] Customer Experience
[37:42] No Competition
[38:13] Resonating with other people
To find out more about Tiffany, go to her website at YouMeSheCollective.com.
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