Consistency to Grow Your Audience and Healing BusinessAug 22, 2022
Being consistent in your public actions such as attending meetings or putting regular content will attract clients that are looking for you.
It’s absolutely true when they say that it takes several contacts for people to trust you enough to engage with you. I invite you to a free live training on the three steps to fill your (free) appointment calendar as a healer so you can support yourself and your family and still have time off, go to: https://www.highpaidhealers.com
This is a really important topic for helping you grow your healing business. And that word is consistency.
You'll hear about ways that you can get consistent. And whatever it is you're doing, you can succeed.
Consistency is so important for helping you grow your business, because people will want to know what they can expect from you.
As you put your foot out, or your face out into the public world, being consistent will help you tremendously. I'm talking about both in person and online consistency.
One of the things that was highly successful for me was first to go to live meetings consistently, just show up. I went to three or four meetings a month. I would go once a month to the same groups consistently over and over again.
Consistency helped hone my message
First of all, it helped me to hone my message. I could see what people responded to. It also helped me connect with other people, I offered free sessions for them. I had my 30-sec elevator speech. I kept modifying it until I got a good response. I always offered testimonials for other people. People like that you like them and tend to reciprocate.
In keeping up consistent behavior, it helped me within a five-month period to grow my healing business to six figures.
The other thing that I did during that time, of course, was podcasting. At that time, I had no idea what podcasting was about, I really didn't. I had no clue what I was going to do, no clue how to do it.
And I took some really simple course from this amazing coach. And I got online and stumbled and bumbled my way through the first year of podcasting, but I did it every week.
And I would listen back to it and realize how many times I had speech tics showing up over and over. And as you listen right now, you're not hearing too many of them because I slow down my speech a little bit. So I don't stumble all over my words, because my brain is going so much faster than my mouth, just as a clue.
I started podcasting every week and after a year or two, I might stop for a little bit, then I'd start up again.
Syndicating Content Helps Save Time and Effort
Along with that once a week podcast, I started using the same material to create YouTube videos and Facebook Live. I would use that video on Facebook Live, edit it a little bit, create a YouTube post, and then take it and transcribe it and turn it into a blog.
So this weekly material that I went on consistently, for a long time, three, four years, helped me build an online presence, build a following, and able to help me draw in new clients. And that's not easy to do online.
I kept trying to break in this way and that way. I could see other people succeeding a lot better than I did. However, the consistent content did draw people in. This included the people that I met offline, could go online and see what I was about. And a lot of them were very complimentary about it.
Regular content posting is super-duper important.
And even if it's once every two weeks or once a month or once a week, it's up to you to do it depending on how you like to do it. I've been doing it three times a week now since the beginning of the year. It's a little more work but I like it better.
There's more to do to draw people in. For example, I "keyword" my content. A few hints that I can drop for you are, learn about "keywording." Especially on YouTube: YouTube has the ability to keyword. Put similar keywords in your blog posts.
And it's not really necessary in your podcasts. It's your podcast itself. Make sure that your podcast description is accurate and who you are trying to reach is clear. Put your keywords here.
After content posting, start using social media
The next thing that I did after putting the regular content out, I started posting regularly to social media. There are some really awesome tools for doing that. You create posts with an image and the tools post it regularly, cycling through your posts from time to time. I have it posted regularly on Facebook, LinkedIn, Pinterest and a few other places.
And so then, once it's posted there, the thing that you want to do, you add a call to action. You also want them at the end of every single podcast, every single blog, and YouTube posting.
That call to action for you as a healer, as you're trying to grow your practice, is to invite them into a free session. Invite them into a free conversation, no obligation. In my experience, I got new people signing up for conversations regularly.
This is how I found new clients online.
I have recently mentioned to you about talking at conferences or going to networking meetings, where you meet them personally.
When you go online, where people are just seeing your content, it’s a lot more difficult to connect. With a YouTube channel, for example, you are going to be showing yourself, your personality and they can search through your content if they like what they see.
Even if you stumble all over your words and have speech tics like I did in the beginning. I still have them: I know that I say things like “right, and sometimes “you know”, “and uh” and “right?” It doesn't matter. People just want to see the real you, your real personality, and they will enjoy it. Right? See, I did that again.
And then the last thing is in that call to action, you guide them all to the same link. Before, I made the mistake of having a lot of separate links. They're all still active: I check on them occasionally and make sure that they're going to a place that the link promises to go to.
I have one little audio called, “Wake Up Your Brain,” which I give to my healing clients. And it really helps them accelerate their healing, for example, and that one's still active. https://scientifichealer.com/wakeupbrain
For you, you want to send viewers to an opt-in page that will then take them then to your appointment calendar. The opt-in page allows you to collect their name and email address to send them an email invitation, tell them what they should expect on that first appointment, and more.
Once you have the process set up, you take them to your booking program or calendar. I use Calendly, it's a free calendar, I don't get any money for mentioning this, it is not an affiliate link. You will have a booking program directly from your opt-in page, where they press the button to make an appointment with you. Then it gets put directly on your calendar. Calendly directly connects to your Google Calendar or Apple calendar or whatever calendar system that you're using.
You will have those great conversations with people, so you can enroll them in your healing programs. So the whole concept behind what I have to say is first consistency. It doesn't matter what it is you do, whether you're going to meetings or whether you're putting out regular content.
Whether it's a simple blog or podcast: I started with podcasting first before I went online with my face out there. Then you could do Facebook Live, you could do LinkedIn, you could do Instagram Live, there are lots and lots of ways to do online videos depending on where your audience is.
That consistency of putting your content out there will help draw clients to you. They're going to see you in different places wherever they go. And you are going to discover where your ideal client hangs out. Then guide everybody to the same link, so you can connect with them.
- "Consistency is so important for helping you grow your business, because people will want to know what they can expect from you."
- "As you put your foot or your face out into the public world, being consistent will help you tremendously."
- "In keeping up consistent behavior, it helped me within a five-month period to grow my healing business to six figures."
- "I could see other people succeeding a lot better than I did. However, the consistent content did draw people in."
- "People just want to see the real you, your real personality, and they will enjoy it."
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In addition, avoid these three mistakes when building your healing business.